Twisted Tree Occasions - New Shop Spotlight

I recently spent some time chatting with Jessica Morsillo from Twisted Tree Occasions.  Her shop just opened this June and offers gorgeous custom tags and confetti.

I love the handmade, but sophisticated feeling to Jessica's items.  Here is our Q & A -

Why did you decide to start your shop?
I decided to start my shop to separate items from my other shop (Twisted Tree Supplies).  I am recently married and made everything for my wedding including the invitations.  I have also been in several weddings since then.  I started adding the special occasion items to my other shop just to see how well they sold.  I ended up adding so many items that I decided to open this second shop.  I really enjoy designing all of the tags to make someone's special day even better!

What does your shop name mean to you?
My shop name came from a picture that I took several years ago.  I have always loved trees and taking pictures of trees.  On a walk one day, I came across this beautiful tree that appeared twisted. I took a picture of it with the sun shining through.  It is one of my favorite pictures.

How are you inspired to create your products?
I am inspired by everything and anything!  I keep a sketch book on my desk to jot down ideas as they pop up.  Sometimes I have customers who inspire me by just giving me a basic idea of what they would like.  Pinterest is also a very useful inspiration when I am feeling uninspired.

What is your favorite item in your shop?
Currently the wedding heart confetti is my favorite item in my shop.  The ones that you see in the first picture were actually used at my bridal shower.  They are just so simple and elegant.

What makes your shop unique?
My shop is unique because everything is able to be customized.  You can change the colors, sizes, shapes, or the wording.  I am very flexible and want the items to be perfect for your special occasion. My shop is also unique because it features some of my own hand drawn images for the tags that you will not find anywhere else.

What is your favorite part about running an Etsy shop?
My favorite part of running my Etsy shop is designing new items!  I love when someone contacts me about making something brand new for them.  Designing is definitely the best part!

What has been the hardest obstacle in starting your shop?
The hardest obstacle in opening my new shop has been time management with my other shop.  I do this full time, and I mean full time.  I am sometimes answering customers at one or two in the morning.  Just finding the time to design, make, photograph, edit the pictures, and create the listing has been a challenge.

What is the biggest lesson you have learned from starting your shop?
The biggest lesson that I have learned from opening my shop is that I am making things for other people and not for myself.  It is easy to create things that I like but that does not mean that other people will like it or want to buy it.  While it is important to "brand" yourself and create a style, it is even more important in a business sense to create things that people will want to buy.

Jessica's shop is adorable, modern, and brilliantly minimalistic.  If you have a wedding or baby in your future, be sure to check her out at Twisted Tree Occasions on Etsy.


Images used with permission from Jessica and Twisted Tree Occasions.